US store sales dip in November

Written by Chris Lemmon

07/12/2017

Physical retail sales in the US dropped nine per cent in November year-on-year, with the Black Friday shopping weekend also showing a similar sales trend.

This is according to new figures from analysts RetailNext, which also found that physical store traffic dipped 7.7 per cent. Conversion rates continued to rise however, up 0.8 per cent year-on-year. According to the report, last month’s sales were most impacted by a 1.3 per cent drop in the average transaction value, while total transactions fell 7.6 per cent.

The Black Friday weekend made up the largest portion of November’s total physical sales and traffic, but weeks one to three experienced lower year-on-year sales declines than week four’s decrease. Sales, traffic and transactions peaked on Black Friday (24 November) with Saturday 25 November and Saturday November 11 second and third in terms of sales and traffic.

RetailNext analysed over seven million shopping trips for the results, across both speciality and larger retail stores within the US.