SuperGroup Plc, the parent company of Superdry, Cult, SurfCo California and 77Breed, has overhauled its IT services provision with the help of Retail Assist. Retail Assist is providing a first-line Help Desk for SuperGroup between the hours of 8am and 9pm, and 24/7 remote infrastructure management services.

Hardware maintenance for stores is being provided by ICM, and managed by Retail Assist.

SuperGroup contracted with Retail Assist to support the strategic objectives of the business. The group has invested in an extensive store rollout program, and earlier this year announced the opening of a new flagship location on Regent Street in the space formerly occupied by Austin Reed.

Neil Hooper, IT infrastructure manager at SuperGroup, explains: “Following SuperGroup’s rapid growth the company wanted to find a partner who could support our current and future expansion plans, and with Retail Assist, we found this.”

Hooper continues: “It was critical to the business that a complete range of IT services and the option of 24/7 cover was provided via a cost-effective shared-service model. Retail Assist were already delivering 24/7 support to a number of well-known retailers, and doing it well. They were confident they could make a positive contribution to SuperGroup’s vital operations and also take on the service rapidly.”

The timescales for the project were tight, with only six weeks to go-live after the contract was confirmed. Retail Assist are providing a single point of contact for all IT issues across the entire SuperGroup store estate, including own-branded retail outlets and concessions.

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