Reiss launches in-store iPads

Written by Karen Moss

27/09/12

Reiss has introduced iPads across all UK and US stores with a new fully managed WiFi network from Vodat International. The fashion retailer wants to complement its multi-channel offering and give customers full visibility of its entire product range.

The Meraki WiFi network, supplied by Vodat enables the iPads to connect to Reiss’s website so customers can view the full collection of Reiss’s products, and offers the chance for customers to purchase additional items that aren’t held in the store. The global fashion retailer is 90 per cent of the way through the rollout with 57 stores in the UK live as well as seven stores in the US and one store in Ireland.

Alex Dixon, business systems manager at Reiss, says: “We identified a gap between the products we offered in our stores and those on our website and needed to address this. With the introduction of iPads customers are able to browse the website instore and can purchase additional items.

"The WiFi running the iPads is managed using cloud based technology, this has given us a centralised and manageable view of the estate. Store staff have access to the retail intranet, ‘The Clothes Line’ giving them access to up-to-date information on store operations. We have seen this as an absolute must to bridge the gap, there should be no boundaries for our customers when they come into one of our stores. Since the introduction of iPads we have seen an uplift in incremental sales and the project is on target to pay for itself in less than six months.”