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Tuesday 19 June 2018


CashComplete Solutions
Daisy Group

Pets at Home unveils new in-store iPad app

Written by Anthony Strzalek

Pets at Home has announced the unveiling of a new IBM-powered iPad app which will be used across 434 of the retailer’s stores nationwide in an effort to make it easier and simpler for customers to purchase products.

Previously, customers who were unable to secure the right products and services for their pets had to either go online or visit another store, however, the introduction of IBM’s Sales Assist app into Pets at Home stores means that employees now have a fast way to access a wider range of insights and products.

Using iPads, more than 3,000 Pets at Home employees will have quick access to the retailer’s product databases while assisting customers with the aim of providing “a more compelling in-store experience”.

Chris Holyland, e-commerce director at Pets at Home, said: “At Pets at Home, we’re investing in innovative new technology to reinvent the retail experience for our customers. We want our consumers to be able to learn about and order the right products across every channel, and mobility is at the forefront of this transformation.

“By customizing Sales Assist, in collaboration with IBM and Apple, we are providing our consumers with access to an even bigger range of goods regardless of location. The unique tool allows our colleagues to confidently show product information, ratings and reviews from the shop floor, opening up opportunities to foster higher brand engagement and ultimately provide our consumers with the experience they expect.”

Gareth Mackown, Europe mobile and Apple leader at IBM, added: “By empowering Pets at Home’s colleagues with insight, product information and transactional capabilities through their Apple devices, Pets at Home is creating a stronger brand affinity with its consumers, blurring the boundaries between digital and physical consumption and working to ensure that each customer leaves the store with all of their pet care needs satisfied.”

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