PayPal has extended its partnership with point of sale (PoS) solution provider ebizmarts to develop an omnichannel payment system to help retailers deliver the best of both worlds when it comes to shopping in-store.

By combining PayPal’s mobile card solution, PayPal Here, with ebizmarts’ iPad-based app, Magento, retailers can synchronise their online catalogues and in-store product suites.

Products, pricing, customer requests, redeemable coupons, orders and returns can all be managed by in-store staff via the app, while PayPal Here’s card reader enables payments to be taken conveniently and quickly.

John Fitchett, managing director for UK and Europe at ebizmarts, stressed the importance of retailers offering their customers a more enhanced consumer shopping experience – especially since consumers still spend a significant amount of time in physical stores.

He pointed to PwC’s 2018 Global Consumer Insights Survey - conducted among over 22,000 online shoppers in 27 territories - which found 44 per cent of global consumers still stop by bricks and mortar outlets every week.

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