By Karen Moss

PURENET has won the contract to design and build the new e-commerce web store for West Bromwich Albion Football Club.

The Barclays Premier League club are looking to integrate the solution to their point-of-sale (EPoS) and customer relationship management (CRM) systems, increase sales and give their fans a better user experience. The new web store will replace West Bromwich Albion’s existing e-commerce site in time for the Adidas kit launch, for the 2012/13 season, later this year.

The web solution will be designed and built by PureNet, who have already implemented the e-commerce solution for West Ham United Football Club, which incorporates a fully-integrated Facebook shop and mobile-optimised website.

The club’s new online store will incorporate a range of effective merchandising functions including a sophisticated promotion engine, wish lists, kit personalisation and featured products. It will also integrate with a number of third party systems to take stock levels and provide CRM information, making it a true end-to-end solution.

West Bromwich Albion’s head of retail, Paul Bradbury, says: “We were drawn to the PureNet WebPOS platform for its ability to manage complex product information, rich functionality and flexible front end. We are looking forward to extending our unique brand experience and great range of products to our UK and international fans and followers.

“The eCommerce platform will tie in with our entire operation, allowing for a smooth integration with all levels of the software, from sales through to order processing, fulfilment and distribution."

Home     More News

Other stories you may find of interest:

Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage

William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money

Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report

ELO Touch Tablet

From Abandonment to Acquisition: Five tactics to reduce abandonment in your m-commerce channel
In this WhitePaper, Jumio examine how despite a track record of constant growth through perpetual innovation, the online retail industry is actually currently underperforming and further growth being held back. Here’s Jumio’s perspective on the abandonment challenge and five tactics to apply to your mobile site or app to reduce abandonment along with examples of businesses that are already successfully applying these tactics.
Website Security Threat Report 2013
Today’s fast-moving threat landscape means you could be exploited - download Symantec’s Website Security Threat Report – and get up-to-speed with up-to-the-minute data and analysis on the latest cybercrime trends and developments.
Vulnerability Assessment
For online businesses today, the difference between perception and reality can be quite literally thousands of unknown vulnerabilities. Each one a potential entry point through which an organisation’s website functionality and data could be manipulated or downloaded by cybercriminals, and lead to website blacklisting. With so much unknown, and so much at stake, it’s time to take positive action.

This website is a part of Perspective Publishing Limited, registered in England No 2876166.
By using this website you agree to our COOKIE POLICY.