Consumers would rather save time than money when shopping online, according to new research.

Almost a quarter of those surveyed by Expressly said they get irritated when having to register their payment and delivery details with every online purchase.

The research also found that 67 per cent of UK online shopping baskets are abandoned before a sale is complete. It is no surprise therefore that e-commerce giants, such as Amazon and eBay are investing in shorter journeys between product discovery and payment.

With a clear demand for convenient, one click-style ways to pay, combined with an increased trend of shopping through phones and tablets, retailers are under pressure to integrate safe, time saving mechanisms in to their sites. Marketplaces such as eBay have gone a step further, offering a ‘Buy Now’ option for those who want to pay for single items and ditch the virtual basket.

However, in conjunction with this fulfilment of convenience, the research has found 30 per cent are concerned with becoming victims to online fraud.

Expressly co-founder, Fabrizio Fantini, said: “Providing your payment details for every purchase is actually less secure than saving them on trusted, reputable websites. Stores increasingly invite customers to save their details for next time. Data is no longer transferred back and forth between the customer and store, improving security and enhancing convenience.”

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