Nordstrom has appointed Edmond Mesrobian as chief technology officer, to bolster the fashion retailer’s strategy of leveraging digital capabilities and expand customer engagement.

He joins from the same position at Tesco, having been focused on strengthening the company’s technological capabilities and creating innovative solutions for its customers. Prior to that, Mesrobian was in charge of operational and technical innovations as CTO of Expedia.

Blake Nordstrom, co-president of Nordstrom, called him “a seasoned technology expert” who “has contributed to the growth of retail, high-tech and internet-based businesses for nearly three decades”.

Mesrobian said his new employer is leading the charge to redefine the role technology and digital tools play in the retail environment. “I’m excited to be joining a terrific team in supporting the company's continued focus in leveraging technology innovation to serve customers in new and better ways,” he added.

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