01/11/11
By Karen Moss
New Look plans to boost m-commerce sales by running mobile-only offers to entice customers to buy via their phones. The fashion retailer wants to increase the number of sales conducted on its mobile sites and apps, including doing deals with third-party affiliate partners, to bolster its overall e-commerce revenue.
Rav Dhaliwal, New Look e-commerce marketing manager, says there are few mobile affiliate companies actually improving sales, or interactions, via a retailer’s mobile properties.
“We see mobile affiliate as a bridge between retailer and online,” he said, adding that most of its mobile affiliate activity has generated in-store sales. New Look has used affiliates extensively [Vouchercloud and ShopStyle] but the majority drive in-store footfall and not m-commerce. There’s not that many people out there that can track effectively on mobile.”
New Look has seen its m-commerce sales increase 500 per cent year on year, after launching its m-commerce site in the first quarter of the year, according to its latest earnings call.
Other stories you may find of interest:
Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage
William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money
Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report
It’s Not Easy Being Green …Or Is It?
Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
