Mobile shopping to hit £19 billion by 2021

British consumers are set to spend £19.3 billion using their mobile phones and tablets within the next ten years, according to new research by Barclays Corporate. This is compared with £1.3 billion spent today,

The convenience of amending shopping lists, making payments and arranging delivery times via mobile means food and groceries remain the most popular ‘on the go’ mobile purchase, ringing up sales of nearly £300 million for supermarkets and grocery stores this year. By 2021 this figure is expected to top £5 billion.

Electricals are the second most popular mobile purchase with £290 million due to be purchased via a smart phone or tablet this year. By 2021 sales are predicted to reach £2.1 billion.

Personal care, which includes hair care, beauty, dental and baby products will enjoy the strongest growth with m-commerce sales rising from £63 million in 2011 to £3.1 billion in ten years time.

During the next five years m-commerce will enjoy growth of 55 percent, the fastest of any retail channel. The growth of mobile sales will, in part, be driven by increases in smart phone penetration and technological improvements such as 4G and NFC..

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