Miele expands reach with Intershop
Written by Chris Lemmon
Appliances producer Miele has partnered with Intershop Commerce Suite, which will enable the retailer to expand its online presence in 18 new markets.
Updating its e-commerce platform to the latest version of Intershop Commerce Suite, the underlying software-as-a-service (SaaS) infrastructure has also moved to the Microsoft Cloud Germany and integrates with Intershop´s Full Service image server, SAP for category and product import, as well as ERP systems ASW, Navision and IBS. Each of the 18 online channels has different feature sets, offers single sign-on and Facebook sign-in functionality for ease of use and integrates seamlessly with Miele's warehouse systems.
The MS Azure-based SaaS platform is already live in Australia and New Zealand and will be live in the other countries by the mid of October.
Daniel Kaschula, head of programme management e-commerce at Miele, said: “We require the performance of an enterprise-grade commerce solution across our international operations, but are also mindful that our e-commerce teams in our emerging markets are relatively small.
“So, we opted for a solution that is both affordable and easy to manage. The modular nature of the Intershop platform allows us to upgrade the functionality of the online operation as required, without an expensive re-platforming exercise.”
Axel Köhler, COO at Intershop, added: “Miele has been a customer of Intershop since 2010. Seeing them now migrating to our latest software in combination with Azure is much more than an educated guess, but a consequent move based on experience to further grow their online business. We are very happy to support them further on that.”