Outdoor apparel and equipment brand Macpac has selected Tryzens as its e-commerce delivery partner, providing a scalable platform for international expansion.

Mark Jagger, digital marketing manager at Macpac, said: “E-commerce represents a vital and growing part of our business - not only in terms of online sales but, as an omnichannel retailer, the overall experience we deliver across all devices for Macpac customers.

“We know we can deliver a more engaging customer experience that better communicates our unique history and heritage. From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the branding goals of Macpac, backed by a team with excellent eCommerce and Salesforce credentials.”

Andy Burton, CEO of Tryzens, added: “Macpac is a fantastic example of a sustainable brand that is a leader in its field and which has great consumer appeal alongside its ethical sourcing stance and a strong market following. We are delighted to have been selected as Macpac’s e-commerce partner for this important and exciting initiative and look forward to working together to deliver an exceptional e-commerce experience on the Salesforce Commerce Cloud platform.”

Macpac joins Tryzens’ growing list of Australian and New Zealand customers which include Cotton On, M.J. Bale and Seafolly.

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