UK homeware retailer Lombok has signed a deal with Infinity Nation for the implementation of an online growth campaign, incorporating strategy, search engine optimisation (SEO) and pay-per-click activity.

Infinity Nation will also begin work for womens’ fashion label moloh, on a full service consultancy basis covering all online channels. Prezola, a wedding gift list service, has also signed up to the retail technology’s services, in an effort to grow awareness through SEO, pay-per-click activity and conversion rate optimisation to drive list registrations.

Al Keck, founder and managing director of Infinity Nation, commented: “It’s brilliant that Lombok, moloh and Prezola have chosen Infinity Nation to help them accelerate their online growth.

“Our tried and tested approach is to define a growth strategy and then help brands implement the relevant channels - in the same way that a PT would always create a fitness plan and goals rather than sending a client straight to the machines. We look forward to driving their growth forward in the coming months.”

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