LateRooms.com has signed a contract with Maxymiser to deploy its personalisation, testing and optimisation solutions on their website. LateRooms.com will be using MaxTEST and MaxRECOMMEND to tailor its website content based on the personal preferences of live visitors.

Maxymiser also forms a critical component of the LateRooms.com mobile commerce strategy, by allowing the company to test and optimise content across a variety of different mobile handsets.

Maxymiser replaces Webtrends which LateRooms.com had been using for the last 12 months. LateRooms.com will also benefit from Maxymiser’s OneTouch integration platform, which enables the company to launch testing and personalisation campaigns continuously, without the need for any lengthy coding or change control processes.

Jessica Reading, director of marketing & user experience at LateRooms.com, says: “Using Maxymiser we have complete confidence that the changes we are making to our website will improve the user experience and increase conversions. In the past, decisions about website content have been based on subjective views and opinions which meant it was often difficult to get a consensus. Maxymiser removes this problem by allowing us to test content with the people that matter most – our customers.”

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