25/01/12
By Karen Moss
LateRooms.com has signed a contract with Maxymiser to deploy its personalisation, testing and optimisation solutions on their website. LateRooms.com will be using MaxTEST and MaxRECOMMEND to tailor its website content based on the personal preferences of live visitors.
Maxymiser also forms a critical component of the LateRooms.com mobile commerce strategy, by allowing the company to test and optimise content across a variety of different mobile handsets.
Maxymiser replaces Webtrends which LateRooms.com had been using for the last 12 months. LateRooms.com will also benefit from Maxymiser’s OneTouch integration platform, which enables the company to launch testing and personalisation campaigns continuously, without the need for any lengthy coding or change control processes.
Jessica Reading, director of marketing & user experience at LateRooms.com, says: “Using Maxymiser we have complete confidence that the changes we are making to our website will improve the user experience and increase conversions. In the past, decisions about website content have been based on subjective views and opinions which meant it was often difficult to get a consensus. Maxymiser removes this problem by allowing us to test content with the people that matter most – our customers.”
Other stories you may find of interest:
Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage
William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money
Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report
It’s Not Easy Being Green …Or Is It?
Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
