Lakeland has launched a new e-commerce website with the help of implementation partner Javelin Group. Javelin designed and delivered the solution, configuring and integrating multiple applications including: the hybris e-commerce platform, Adobe’s Marketing suite including Omniture Merchandising and Site Catalyst analytics, Baynote’s real-time recommendation engine, and Silverpop’s e-CRM system for messaging.

Tony Preedy, marketing director at Lakeland, says: “We are extremely proud of our new website. We were determined that our new platform would enable us to give our customers the very best levels of service, and to enable us to present our innovative range of products in the best possible light. Our new website offers excellent product presentation, hundreds of demo videos and extensive customer reviews, simple and easy search and navigation, a virtual catalogue, a strong ‘active merchandising’ capability which enables us to recommend the right products to our customers based on their behaviour and the preferences of other customers similar to them, sophisticated promotions functionality, a streamlined and intuitive customer journey, multi-variate testing capability andextensive tagging for better analytics so that we can continually learn and improve the site. Javelin Group have succeeded in the very challenging task of integrating the many components and systems necessary to fulfil this vision, and we are delighted with the outcome.”

Tony Stockil, CEO at Javelin Group, comments: “We worked closely with Lakeland to design and build an unrivalled ecommerce website. We are very proud of the result: we have combined several best-in-breed technologies to deliver a genuinely usable targeted merchandising and testing capability that is very rarely seen in practice. This website is one with which any business, including the very biggest and most sophisticated online trader, would be delighted.”

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