21/10/11
By Karen Moss
The results of a new tracking initiative launched by IMRG have revealed some fascinating insights into the way that consumer behaviour on retailer websites is developing.
The Quarterly Index has revealed the average sales via mobile leapt up from 0.4 per cent at the beginning of 2010 to 3.3 per cent in Q2 2011/2012. The highest percentage of sales through mobile for participating retailers was just under seven per cent.
The percentage of visits via mobile is also increasing, from an average of 1.4 per cent in Q1 2010/11 to seven per cent in the latest quarter. The rate of mobile visits is as high as 12 per cent for some retailers.
In a sign that retailer sites are becoming more engaging for consumers, both checkout and basket abandonment rates have dropped over the last six quarters, from 37 per cent to 32 per cent and 63 per cent to 59 per cent respectively.
Other stories you may find of interest:
Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage
William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money
Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report
It’s Not Easy Being Green …Or Is It?
Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
