House of Fraser has signed a deal to use ChannelAdvisor’s Marketplaces platform to sell on eBay.
"ChannelAdvisor was the obvious choice for House of Fraser” says House of Fraser finance director, Ray Kavanagh. “Operating from one comprehensive product feed will allow us to streamline our strategy and reduce IT costs and on-going development work, whilst having a clear focus in real-time on sales and margin from one simple interface."
“We are delighted that House of Fraser has chosen ChannelAdvisor to further drive online performance” commented Julia Priddle, Head of Key Account Management at ChannelAdvisor. “We are confident that our Marketplaces solution will drive sales and maximise ROI for House of Fraser.”
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