House of Fraser have launched a new look website that uses larger images to show customers the latest arrivals and help them find the brands they are looking for. The department store says their site is now even easier to navigate as visitors can shop by brand as well as by department, and then shop around in that area’s own navigation.

For those who want to keep up to date with the latest news from House of Fraser there’s a ‘Your Style’ section that lets you see what’s happening on the retailer’s blog, has features on fashion and links to social networks like Facebook and Twitter.

“We’ve spruced up the whole site and are using lovely big fashion images,” a statement on their website says. “Our shoppers told us that they wanted more information and better images. We hope we have made a big improvement. They also told us that you wanted an easier way to narrow their search so we have added the functionality to select multiple options. We love brands as much as our customers do so each brand now has its own page so that you can learn more and navigate to find the exact items you are looking for.”

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