House of Fraser is to open a new format click-and-collect service in Aberdeen next month. The department store will open the 1,500 sq ft shop at Hammerson’s Union Square shopping centre.
A spokesman for the retailer said the “entirely new store concept” will form part of its “growing multi-channel offer”. It is thought the format will be used predominantly for click-and-collect purposes.
It is expected that if House of Fraser rolls out the format, it will seek to open in locations where its web sales are strong and where it does not have an existing store presence. The retailer has considered locations including include train stations.
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