31/08/11
By Karen Moss
Restaurant chain, Giraffe, has adopted online reservations and marketing platform, Livebookings, to drive more diners through its doors and meet growing demand for mobile bookings. Giraffe receives over 130,000 unique visitors to its website each month and in order to turn online traffic into diners, it adopted the Livebookings online reservations portal.
Livebookings fully integrates with Giraffe’s Facebook page, which means its fans can book directly through this social media channel and gain access to exclusive offers. The group also uses Twitter to drive followers to both online and mobile booking channels.
All Giraffe restaurants also feature on Bookatable.com, Livebookings’ consumer restaurant reservations website. They also now have a mobile optimised version perfect for customers using devices like the BlackBerry and iPhone.
Pocket Diner has generated a 226 per cent increase in visits to the bookings page on Giraffe’s mobile site while the recent Livebookings Restaurant Index predicts that mobile restaurant booking is an increasing trend, with one in every five online bookings to be made on mobile by 2012.
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