Gap has selected Adyen to manage its in-store and online payments across Europe.

The platform provider’s payment technology will be rolled out in over 150 stores across the UK, France, Italy and Ireland, giving Gap a consistent experience across different markets. The online business for both Gap and Banana Republic will also use the payments platform, unifying online and in-store.

“A fast and frictionless experience is the cornerstone of retail transformation,” said Josh Ramzy, payments product manager at Gap. “Partnering with Adyen in Europe will enable us to enhance our customer experience with convenient, fast and innovative payment methods.”

The platform will help Gap create a more flexible infrastructure that eliminates the complexity of working with different local networks and legacy payment systems. It also helps to create a single view of payments and customer data, letting the retailer deliver a more personalised experience to its customers.

“Retail is more fluid than ever, and the line between in-store and e-commerce has now completely blurred,” commented Roelant Prins, chief commercial officer at Adyen. “We will help Gap meet these constantly changing expectations by providing payments technology that helps create personal, consistent and completely seamless shopping experiences across all channels.”

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