GAME Group has signed up Greenlight as its search engine optimisation (SEO) and paid media agency.

Greenlight will provide integrated services and work alongside the Group’s in-house marketing team, providing search marketing expertise both on-site and remotely.

“We have ambitious plans to treble online revenues in the next three years,” says Steve Arbon, GAME Group’s e-commerce acquisition manager. “Greenlight has a stand out reputation for its quality of work and delivery of results. This coupled with its demonstrating a good knowledge of the sector we operate in and showcasing a strategy to help us achieve our goal, ultimately proved it the partner of choice to take us forward and grow our presence within search. We have every confidence in our decision.”

He adds: “With gaming becoming more multi-platform in format, and more games being sold via digital downloads and apps, a key part of Greenlight’s remit will be to keep us ahead of our competitors in this ever evolving marketplace.”

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