Flannels fashion fighting online fraud

Luxury fashion retailer Flannels has signed up to use Callcredit Information Group’s CallValidate verification tool to help process online payments. To protect customers and the business from fraud, Flannelsfashion.com is using CallValidate to confirm the identity, address and payment method entered by each customer, before their payment is processed.

CallValidate validates a customer’s identity and uniquely links it to credit/debit cards and bank accounts of that individual so that a retailer can be satisfied they are dealing with a genuine customer.

Richard Blank Finance Director at Flannels said: “Customer service is extremely important to us so we’re delighted to be using CallValidate to help us reduce fraudulent transactions and verify more customers’ details, enabling transactions to be processed smoothly.”

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