A new feature from Feed Manager is allowing retailers to utilise their Twitter accounts to keep their customers automatically updated with the latest price change or even levels of stock. The feature is fully automated, meaning that a series of tweets can be loaded up in the morning and released periodically to customers throughout the day, or set for certain times.

Internet marketing company Gillissa, creators of the Feed Manager suite of IT solutions, are behind this innovation and say they are responding to increasing demand from retailers for ways to integrate social media applications like Twitter and Facebook into their customer reach strategy.

“Retailers are increasingly recognising the importance of social media marketing and are seeing real synergies between product listings and the large proportion of customers who are using applications such as Twitter. By combining our existing product feed technology with Twitter, we can now deliver a seamless information service which allows retailers to instantly communicate price changes with their customers and provide links to the products too,” says Richard Wood, MD at Gillissa.

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