Euroflorist installs Big Data analytics tech
Written by Anthony Strzalek
Flower delivery firm Euroflorist is looking to improve its customer experience by selecting new multilingual text and Big Data analytics technology.
Euroflorist has chosen a personalisation solution from Hello Soda which offers valuable customer insights that enable a more personalised customer journey.
Alex Bloemendal, e-commerce director at Euroflorist Group, said: “As a global company, e-commerce and digital communications make up the majority of the customer journey. Euroflorist remain dedicated to delivering an up-to-date, personalised customer experience, and are delighted to be partnering with Hello Soda to become vanguards of the digital age.”
James Blake, CEO at Hello Soda, added: “To remain competitive, businesses need to create a user journey that is as convenient and tailored to the customer as possible. The obvious way to do this in the digital age is to harness the power of data and utilise the digital footprint of customers.
“We’re proud to be supporting Euroflorist on the next step of its digital journey and have no doubt that Profile will help the company to boost its engagement with its current customer base, and expand its reach even further.”
Euroflorist partners with 54,000 flower shops across 10 countries.