Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Thursday 25 April 2019



Euroflorist installs Big Data analytics tech

Written by Anthony Strzalek

Flower delivery firm Euroflorist is looking to improve its customer experience by selecting new multilingual text and Big Data analytics technology.

Euroflorist has chosen a personalisation solution from Hello Soda which offers valuable customer insights that enable a more personalised customer journey.

Alex Bloemendal, e-commerce director at Euroflorist Group, said: “As a global company, e-commerce and digital communications make up the majority of the customer journey. Euroflorist remain dedicated to delivering an up-to-date, personalised customer experience, and are delighted to be partnering with Hello Soda to become vanguards of the digital age.”

James Blake, CEO at Hello Soda, added: “To remain competitive, businesses need to create a user journey that is as convenient and tailored to the customer as possible. The obvious way to do this in the digital age is to harness the power of data and utilise the digital footprint of customers.

“We’re proud to be supporting Euroflorist on the next step of its digital journey and have no doubt that Profile will help the company to boost its engagement with its current customer base, and expand its reach even further.”
Euroflorist partners with 54,000 flower shops across 10 countries.

Related Articles


Retail Payments
Verifone’s Nathan Gill talks to Michelle Stevens about evolving consumer payment behaviours and the importance of the point of sale experience

Advantech's AIM-37 mobile POS solution rocks the Hellfest in France
An application story of the Advantech mobile POS tablet system with printer cradle at the Hellfest festival in Clisson, France.
Most read stories...
World Markets (15 minute+ time delay)