Cash & carry tests PoS digital signage

Written by Karen Moss

07/03/11

The newest £10 million East End Foods’ depot in Aston Birmingham will be fitted with a digital communication system. Digital posters installed at checkout points are used to show adverts of leading brands within the store, the screens network being funded exclusively through third party advertising.

Other landscape digital displays located between isles show corporate news and communications. All screens are centrally controlled from East End Food’s headquarters using Dynamax’s cloud- based application- digitalsignage.NET and were provided and installed by Chamber TV.

Jason Wouhra, director at East End Foods says: “We have been working with Chamber TV for 4 years and have found their digital signage solutions very effective in driving customer awareness of in-store activity. Having recently expanded our network again to our new depot at Aston, we can conclude that we have always benefited greatly from the emerging technology provided through Chamber TV and Dynamax.”

Chamber TV and Dynamax are working in partnership with East End Foods PLC, to evaluate the growing demand for PoS digital signage in the FMCG market and to research the reaction to Chamber TV's new product range of: All-in-One Digital Posters the OIO-22DP and OIO-32DP.

The digital posters range will be soft launched at the East End Foods' annual BBQ at Aston in mid July 2012 and will have professional merchandisers demonstrating the new products via iPads as though they were being used as a digital menu or POS display within a store or shop.