Early Learning Centre embraces m-commerce
Written by Scott Thompson
Early Learning Centre (ELC) has launched a new mobile commerce website with complete product portfolio and full integration into its main e-commerce site and back office systems. The implementation partner on the project was Javelin Group.
Jas Virdee, executive director at Mothercare, says: ‘In January this year, we made a tough request of Javelin Group to help us move into mobile commerce by delivering our mobile site by April. They met this challenge, working efficiently with our team to deliver a high quality site within our budget and timeframe. We have already seen an uptake of the site with orders being taken on the first day of our soft launch.”
Tony Stockil, CEO at Javelin Group, comments: “So far, relatively few retailers have successfully built a fully-integrated mobile site on their base ecommerce platform. We are very pleased to have delivered such a high quality solution on time and within budget.”
Deputy Editor Michelle Stevens highlights the upcoming awards hosted by FStech and Retail Systems