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ELO Touch Tablet

By Scott Thompson

Early Learning Centre (ELC) has launched a new mobile commerce website with complete product portfolio and full integration into its main e-commerce site and back office systems. The implementation partner on the project was Javelin Group.

Jas Virdee, executive director at Mothercare, says: ‘In January this year, we made a tough request of Javelin Group to help us move into mobile commerce by delivering our mobile site by April. They met this challenge, working efficiently with our team to deliver a high quality site within our budget and timeframe. We have already seen an uptake of the site with orders being taken on the first day of our soft launch.”

Tony Stockil, CEO at Javelin Group, comments: “So far, relatively few retailers have successfully built a fully-integrated mobile site on their base ecommerce platform. We are very pleased to have delivered such a high quality solution on time and within budget.”



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Other stories you may find of interest:

Brits top online shopping survey
Internet shopping is now more popular in the UK than any other major country, and this is increasingly driven by use of mobile devices, says Ofcom

All e-tail growth now comes from mobile devices
A tipping point has been reached in online retail that has resulted in all online growth now coming from sales via mobile devices, says IMRG and Capgemini

Mobile sites not meeting expectations
Mobile shopping and browsing is catching on with consumers but their expectations are still not being met, studies reveal

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