7/7/11

By Karen Moss

Domino’s Pizza has moved to an integrated cloud hosting service to help support the company’s ambitious plans for growth. Rackspace Hosting was selected by the pizza delivery giant to provide RackConnect, which will give Domino’s a scalable and cost-effective platform.

With over 660 stores, Domino’s is one of the largest pizza delivery companies in the UK and Ireland. Key to its success is a multichannel retail strategy, which generated a 63 per cent increase in online revenues in 2010.

To help drive revenue and future growth, Domino’s sought a hosting service that would meet the evolving demands of its online business, and allow its internal IT team to focus less on the maintenance of its online properties and business applications, and more on innovation.

Colin Rees, Domino’s IT director, said: “We wanted the high level of security and configurability that dedicated managed hosting affords a business, and the scalability of cloud hosting. Rackspace’s RackConnect solution ticks all these boxes, and more.”

RackConnect will enable Domino’s to select which applications are placed where in the managed hosting infrastructure

David Kelly, Rackspace SVP International, said: “Domino’s Pizza is paving the way when it comes to effective e-commerce and engaging with customers online in a wide variety of ways, such as through social media or smartphone and tablet apps.”

Domino’s new hosting platform is expected to go live in September this year. Hosted applications will include the public-facing e-commerce site, as well as the online payment gateway, corporate email and back-office systems, and the company intranet.