Crate and Barrel rolls out digital concierge
Written by Anthony Strzalek
US home furnishings company, Crate and Barrel, has teamed up with Moxie Software to launch a digital concierge, designed to improve customer experience, engagement and acquisition for mobile, tablet and desktop shoppers.
The Moxie Concierge is a digital engagement technology that enables companies to improve customer relationships and engage visitors with relevant, contextual information and assistance across the entire decision journey.
Using Moxie Concierge, a brand can connect with customers on their preferred digital communication channel and device, increasing conversions, revenue and retention.
Joan King, vice president of eCommerce for Crate and Barrel, said: “Seeing our mobile traffic grow nearly 30 per cent, year-over-year, with more and more of our customers shopping on tablets and mobile devices, our goal was to select an application that offered a superior mobile experience
“It was also critical that the solution be easy to use and administer for our business users. Moxie provides comprehensive reporting so that we now have visibility into both the context of customer communication and the effectiveness of digital channels.”
Rebecca Ward, president and CEO of Moxie, added: “We are thrilled to help increase mobile commerce for globally recognized retailers like Crate and Barrel, as well as banking, travel and healthcare companies.”