Clarks upgrades planning and fulfilment tech

Shoe retailer Clarks has selected JDA Retail Planning and Intelligent Fulfillment solutions as part of its business transformation initiative.

Clarks will be working with JDA to create a global planning process that aligns the company’s central and regional operations so that it can increase efficiency, drive sales and increase consumer satisfaction across all channels.

JDA Intelligent Fulfillment will allow Clarks to better anticipate the omnichannel demand, and secure high and profitable availability of stock, across all channels, through advanced allocation and distribution processes.

Mike Shearwood, chief executive officer at Clarks, said: “Clarks is a truly global brand that is thinking big and innovating to ensure that we are fit for the future and able to cater for today’s modern consumer. Being able to forecast, plan, source and fulfil orders in a much more intelligent manner will enable us to increase customer satisfaction and further our growth, ensuring that we remain at the forefront of shoemaking.

“JDA’s strong heritage in retail and wholesale, along with its best-in-class technology, gives us huge confidence in achieving this goal and will help us become a more agile and efficient business.”

Franck Lheureux, senior vice president EMEA at JDA, added: “We are really pleased to be assisting Clarks with its transformation, and this is a fantastic endorsement of our Retail Planning and Intelligent Fulfillment solutions. In the footwear sector especially, a failure to provide the right product at the right time to the consumer can result in a lost sale.

“Using data science and state-of-the art technology, Clarks will be able to better segment and serve its customers globally across all channels in today’s highly competitive retail market.”

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