Boohoo.com saw extraordinary growth in November to shoot into the ChannelAdvisor UK f-commerce index as a new entry.
Boohoo (ranked 23rd in the Top 25 list) nearly doubled its Facebook fan count in November, adding 92,316 fans to take its total to 200,994. It was able to do this through interacting with fans online, a wide range of online and offline advertising, and running no less than three Facebook competitions, including one based on X Factor.
Overall, eBuyer was the big winner in November, experiencing a 178 per cent increase in fans, which could be linked to a competition it’s running where fans can win a Mini.
The upper echelons of the UK f-commerce index continue to be dominated by fashion retailers Topshop (1,732,759 fans), ASOS (1,396,591), New Look (1,155,623) and River Island (1,069.156).
Latest News
-
Sainsbury’s rolling out AI safety cameras across grocery van fleet
-
Primark poaches new CFO from Ikea
-
Major coffee roasters and producers failing to supply workers with living wage, finds NGO report
-
Frasers Group begins €2bn Hugo Boss takeover bid
-
'South Korean Amazon' receives record fine for data breach failings
-
Over 80 retail leaders urge government to tackle youth unemployment
From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories