Bel UK Ltd, responsible for cheese brands The Laughing Cow, Mini Babybel, Boursin and Leerdammer, are taking a keen interest in their customers. The company are now using Aldata’s assortment management and optimisation solutions for category and market insight and strategic assortment planning across its product range.

This will allow Bel UK to advise retail partners more effectively on shopper buying patterns and maximise category performance.

Bel UK is using Aldata’s assortment optimisation solutions to identify market opportunities from shopper purchasing behaviour and make tailored recommendations based on simulating category changes before placing products at the shelf.

“Aldata’s solutions have given us the tools to develop accurate category insight, but have also cut the headaches around integrating data from disparate sources. We used to spend up to 30% of our time cleaning and formatting data,” says Dani Busseni, category controller, Bel UK.

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