retail-debt-collection_aug2014
     

ELO Touch Tablet

By Karen Moss

Aurora Fashions has announced it will replicate the success of its andotherbrands.com strategy as part of new plans for the Dutch market.

A local language, multi-brand e-commerce site will be rolled out in September this year. Ahead of the launch, Aurora will exit 11 Oasis and Warehouse concessions in the Netherland’s department store chain Vroom and Dressman over the summer.

The decision is in line with the group’s innovative omnichannel retail strategy for 2012 which aims to drive international presence and growth for all three brands via a ‘right-fit’ market approach, without always relying on a traditional bricks and mortar footprint.

The tabulated site platform, already launched in Germany, the US and Australia, provides a one-stop-shop for all of the brands, allowing customers to shop using one basket and combined checkout. It delivers a more compelling aggregated consumer offering and, supported by a sophisticated distribution system and local payment terms, guarantees a strong brand experience in any given international market.

Mike Shearwood, CEO of Aurora Fashions, says: “Omnichannel isn’t multi-channel by default; it’s also about adopting an intelligent approach to market presence that provides the best customer journey. Based on the success of our existing multiple brand sites, we believe we can best serve the customer and accelerate growth in the Netherlands with an online only approach in the short to mid-term.”



Home     More News


Other stories you may find of interest:

Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage

William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money

Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report

rbte_banner_28-august-2014



Advertisement


Whitepapers
Case Study - Specsavers uses Ricoh IT Services
Specsavers, the UK’s leading retail opticians, has once again extended its 12-year partnership with Ricoh IT Services (ITS) because of the professional, reliable and excellent IT managed support service provided to Specsavers retail stores.

Not only will the next phase of the relationship see more service improvements, but both Specsavers and Ricoh have put in place a number of innovative measures to reduce contractual costs by 25 percent over the duration of the new five-year contract.
From Abandonment to Acquisition: Five tactics to reduce abandonment in your m-commerce channel
In this WhitePaper, Jumio examine how despite a track record of constant growth through perpetual innovation, the online retail industry is actually currently underperforming and further growth being held back. Here’s Jumio’s perspective on the abandonment challenge and five tactics to apply to your mobile site or app to reduce abandonment along with examples of businesses that are already successfully applying these tactics.
Website Security Threat Report 2013
Today’s fast-moving threat landscape means you could be exploited - download Symantec’s Website Security Threat Report – and get up-to-speed with up-to-the-minute data and analysis on the latest cybercrime trends and developments.


This website is a part of Perspective Publishing Limited, registered in England No 2876166.
By using this website you agree to our COOKIE POLICY.