Amazon has topped the latest App Benchmark study from eDigitalResearch with an application that matches its online offering. The study measures overall customer satisfaction across a range of some of the UK’s leading apps.

It found that Amazon have successfully managed to transport it’s well known usability from the website directly into a smartphone allowing users to browse and buy in a familiar environment.

Derek Eccleston, research rirector at eDigitalResearch explains, “Our research is showing time and time again that users expect the same brand experience, regardless of what channel they are using. It is important for brands to take this into account when reaching out to an App audience, and need to make sure that they develop an App that is consistent with brand image, mirroring the sort of functionality a shopper would expect to find on a company’s website – whether that’s allowing users to shop for products, book a holiday, check accounts or reserve a table.”

Key features of an app include being easy to use, intuitive and simple to navigate.

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