1/07/11
By Karen Moss
ASOS Marketplace has announced plans to grow their digital platform to include sellers from around the globe. The online fashion retailer’s current business model features UK based boutiques and individual sellers only.
Since opening its digital doors six months ago, the virtual marketplace continues to grow, with new sellers and consumers using and transacting on the site on a weekly basis. The top-selling boutique has turned over £50,000 in sales and the top-selling individual seller has passed the £10,000 mark.
ASOS e-commerce director, James Hart, says, “Our new Marketplace platform has so far exceeded all of our expectations. That fact the site is open to anyone and remains so fashion credible is a testament to our sellers’ passion, product and photography skills, as well as the ASOS Marketplace team, who work closely with all sellers to build their stores. What I love is that there is substance behind the style too; many sellers are making thousands of pounds every month, even at this early stage. With increased functionality and a global launch in a couple of months, I feel this is still just the beginning for Marketplace.”
Having recently added dedicated space for Boutique blogs and a Twitter-style Fashion Feed for sellers to update their followers with new listings and blog posts, the site will launch on the localised websites in the United States, France and Germany this summer.
Currently 50% of Marketplace traffic is from outside the UK, yet only those from the UK can sell. This launch will also bring a raft of new features, notably ‘Make Me an Offer’, a mechanism for buyers to bid for items.
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