Online fashion retailer Asos has partnered with delivery brand On the dot to introduce a same day delivery service for its London customers, following a successful trial.

The service is being rolled out initially across all 122 London postcodes, and is scheduled to be introduced to other UK cities over the coming months. Customers can select ASOS instant delivery on checkout for a cost of £12.95 per parcel.

This new delivery option, powered by On the dot’s technology, adds to ASOS’s range of fulfilment options already available to customers, such as Click and Collect and standard delivery.

On the dot provides complete visibility from store to floor via instant notifications to customers, and its open API means it can be easily integrated into retailers’ checkouts and EPOS, both online and in-store.

Developed in 2015, On the dot is part of the CitySprint Group. It’s couriers that reach 99 per cent of the UK population from 41 service centres.

Patrick Gallagher, CitySprint Group CEO, commented: “This move from ASOS is a recognition of the huge role that convenient delivery plays in acquiring and retaining customers, who expect to be able to shop on their own terms. We are incredibly proud that On the dot’s market leading technology will allow one of the UK’s most innovative retailers to introduce a new element to their customer experience.”

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