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2019 judging panel

Gerald Dawson, Finance and IT Director, Forthglade
Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon, a Wunderman Commerce Company
Claire Joel, Head of IT (Business Change), Reiss
Andy Mulcahy, Strategy and Insight Director, IMRG
Nadine Neatrour, E-commerce Director, Revolution Beauty
Sharon Peters, Head of IT Business Solutions, Marks & Spencer
Merlin Stone, Managing Director, Merlin Stone
Darren Williams, Managing Director, DW Exec

Image titleGerald Dawson, Finance and IT Director, Forthglade
Gerald is the Finance and IT Director at natural pet food brand Forthglade Foods. Prior to Forthglade, he worked in a number of high-growth private equity-backed consumer business, including Weird Fish, Long Tall Sally, the Cotswold Company and Amazon.



Image titleHugh Fletcher, Global Head of Consultancy and Innovation, Salmon, a Wunderman Commerce Company
Ex-Audi digital guru, Hugh helps organisations set up for, and implement, digital change. His work focuses on helping clients to transact more digitally through strategic consultancy covering digital business transformation, the future of ecommerce and conversion. He is a go-to spokesperson for tech trends impacting e-commerce and a key contributor to Wunderman’s widely praised articles on industry trends.


Image titleClaire Joel, Head of IT (Business Change), Reiss
Claire is Head of IT (Business Change) at Reiss, after moving from the Head of IT position at French Connection. She has more than 15 years of retail IT experience, and prior to working in retail she was a management consultant to the pharmaceutical industry. Her tech experience spans multi-channel business, including wholesale, retail, mail order and online, as well as the support services of warehousing and finance.


Image titleAndy Mulcahy, Strategy and Insight Director, IMRG
Andy has worked at the heart of the online retail industry since 2010, researching and producing reports on trends and developments affecting the sector, working for online retail industry association IMRG. During that time, he has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.


Image titleNadine Neatrour, E-commerce Director, Revolution Beauty
With over ten years’ e-commerce experience across a number of blue chip retailers working both client-side and supplier-side, Nadine specialises in helping retailers maximise online and offline trading opportunities through cross-channel integration. In 2015 Nadine took up the position of e-commerce and CRM director at Moët Hennessy, before joining Hobbs as its customer director at the end of 2016. Last year, she became Revolution Beauty’s e-commerce director.

Image titleSharon Peters, Head of IT Business Solutions, Marks & Spencer
Sharon has over 20 years’ retail experience across stores, operations, supply chain and programme management. Her career started in Marks & Spencer stores, before she moved to Gap to work in retail IT project management, before taking a role as a management consultant for Accenture. She returned to M&S in a business unit role, then moved into retail systems programme management for 10 years. She set up and led a new department of international supply chain operations, before moving back into IT to head up a portfolio of delivery programmes across the food group.

Image titleMerlin Stone, Managing Director, Merlin Stone
Merlin Stone is professor of marketing and strategy at St Mary’s University, Twickenham. He is one of the UK's leading consultants, researchers and trainers in marketing, and customer insight, as well as having worked for significant periods in industry, including at Xerox and IBM. Merlin is an Honorary Life Fellow of the UK's Institute of Direct and Digital Marketing, which he helped found, and has held senior posts and professorships at universities including Henley, Kingston, Surrey and the University of the West of England.

Image titleDarren Williams, Managing Director, DW Exec
Darren Williams is managing director at DW Exec consulting which specialises in customer experience, commercial routes to market and location strategy. He entered the industry at the age of 17 and worked as a store manager from the age of 19 through to his late twenties, then in 1998, was part of the team that launched Orange Retail, where he quickly progressed to his first area management role. Darren has experience across multiple genre of the retail industry, including leading the Argos business in London, and heading up the expansion of the Hotel Chocolat retail business between 2009-2014. More recent roles were commercial director at the UK arm of the French bakery Paul, and country director of T2, part of Unilever, where he established the business in the UK and US markets.

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