Best E&L Scheme in the Hospitality and Leisure Sector
Creating a trusted brand that engenders repeat custom and high satisfaction is the aim of all operations, but the creation of truly outstanding brands is hardest where the competition is widest. The hospitality category considers the use of effective engagement and loyalty schemes in hotels, pubs and restaurants, sport and leisure. The scheme size and penetration, the effective use of the data gathered and use of innovation will be considered in the nomination. Please supply supporting evidence, but please do keep the submission to the required length.
2016 winner: Marriott International
