08/12/11
By Karen Moss
rue21, the US specialty apparel retailer with over 750 stores, has begun to implement Maple Lake assortment planning software. The technology has the potential to reduce markdowns and increase profitability by allowing the company to constantly monitor and assort the newest trends for girls and guys between its store locations.
The teen retailer is growing rapidly, opening over a hundred stores a year. The company’s continued expansion into new markets and fast turnaround of stock requires quick and accurate planning, and the software is being implemented to assist in identifying key trends and making sure the right products are destined for the right stores.
“In a ‘fast fashion’ model, every store has a unique product mix and volume need, so with improved planning and allocation technology we intend to significantly improve our visibility and speed of response to these varying customer demands,” said Mark Chrystal, Senior Vice President of Planning and Allocation, rue21.
Other stories you may find of interest:
Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage
William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money
Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report
It’s Not Easy Being Green …Or Is It?
Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
