rue21, the US specialty apparel retailer with over 750 stores, has begun to implement Maple Lake assortment planning software. The technology has the potential to reduce markdowns and increase profitability by allowing the company to constantly monitor and assort the newest trends for girls and guys between its store locations.

The teen retailer is growing rapidly, opening over a hundred stores a year. The company’s continued expansion into new markets and fast turnaround of stock requires quick and accurate planning, and the software is being implemented to assist in identifying key trends and making sure the right products are destined for the right stores.

“In a ‘fast fashion’ model, every store has a unique product mix and volume need, so with improved planning and allocation technology we intend to significantly improve our visibility and speed of response to these varying customer demands,” said Mark Chrystal, Senior Vice President of Planning and Allocation, rue21.

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