23/11/11
By Karen Moss
mBlox has announced mBlox Entrust, a suite of mobile payment solutions for both in-app and mobile web payments. The technology makes paying for goods and services over mobile and tablet devices simpler, easier and safer than ever before.
mBlox Entrust delivers secure, resilient, easy-to-use payment services for consumers purchasing on the move. It enables any merchant to have a secure, in-app check-out solution that handles a wide range of payment methods, including Visa and MasterCard as well as other popular local and international payment services, and delivers a streamlined purchasing experience for the mobile consumer.
Once the consumer has registered with mBlox Entrust for Applications, the service manages the choice of payment, delivers payment authorisation, provides a transaction summary and can send SMS-based alerts, notifying the consumer of both successful and failed transactions.
Sensitive consumer payment information is stored safely in a Payment Card Industry Data Security Standard (PCI DSS) compliant storage system, and is not accessible or subject to theft if the mobile device is lost or stolen. No special SIM card or additional hardware is required.
“With more and more consumers using mobile phones and tablets for their shopping needs, merchants need to adapt and capitalise on this opportunity,” says Andrew Dark, CEO, mBlox. “If consumers have to continually enter lengthy payment details on the small screen of a tablet or smartphone, their shopping experience will be a frustrating one, and they will take their business elsewhere. mBlox Entrust delivers effortless payment solutions, tailored for online shopping on mobile devices, enabling consumers on the move to receive a superior offering.”
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