05/10/11
By Karen Moss
Apple yesterday unveiled an update the iPhone 4 – the 4S – but disappointed fans by failing to launch the much anticipated iPhone 5. The company’s new CEO, Tim Cook, made his inaugural product launch on 4 October in San Francisco.
The iPhone 4S is faster than its predecessor, featuring a dual core A5 processor designed by ARM, improved battery life and a more powerful camera. And it boasts a Siri voice recognition feature.
During the demonstration, an Apple executive wrote text messages, asked for the spelling of words and scheduled meetings, all through conversational voice prompts.
Cook also said Apple’s grasp on the personal computing market is tightening, with sales of its Mac range growing more than 20 per cent quicker than its rivals and now accounting for 23 per cent of the market.
He said 18 billion apps have been downloaded from Apple’s App Store, with the number growing at a rate of 1 billion a month.
The iPhone 4S will be available in the UK from 14 October.
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