eSellerPro has revealed the latest extension of its product range with mShop – which allows retailers to create simplified mobile websites.

mShop can either be delivered as a stand-alone solution without the requirements for a primary eSellerPro website service, or it can be integrated with the retailer’s main website.

Simon Doidge, director of PassionAuto a provider of aftermarket car parts currently has a fully operational mShop site, comments: “We continued to get an increasing number of requests from our customers regarding a mobile enabled sites, so we saw the creation of a PassionAuto mobile site as the next logical step. Setting up our mShop using eSellerPro was a simple and quick process and we have already begun to notice the benefits.”

mShop also offers retailers its own stock control options so that if a retailer requires, it will be able to display items on the mShop that may not display on the primary website store or vice-versa.

An mShop site can be designed, created and operational in under two weeks, and with full PayPal integration, customers can easily make purchases securely via a mobile device.

“With consumers increasingly looking to shop on the move via mobile enabled devices, retailers are now more aware of the benefits mCommerce can bring. We are excited to have our new mShop solution in place as it is a great way for retailers to capitalise on this growing market,” says Keith Bird, CEO, eSellerPro. “Mobile shopping is only going to continue to increase in popularity and our mShop solution is just the first step in supporting retailers in this journey.”

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