eCommera has launched the Clarins France online site, joining the 17 sites for brands within the Clarins Group that were launched in 2011. These include the Clarins US and UK online stores, the Thierry Mugler US online store, a series of non-transactional brand websites, and the first m-commerce site for Clarins US.

The rollout is part of a plan that will see eCommera launch transactional e-commerce sites for both the Clarins brand and brands under the Clarins Fragrance Group - Thierry Mugler and Azzaro - across 16 countries and in multiple languages. Further mobile sites will also roll out globally through 2012 to provide an optimized customer experience across a variety of touch-points.

All sites are supported by eCommera’s Software as a Service (SaaS) managed services approach and deployed on the eCommera Commerce Platform which uses Demandware technology.

Laurent Malaveille, senior VP of digital, CRM & e-commerce at Clarins Group, says: “We have successfully launched or re-launched many brand websites in 2011, and are confident we will continue to do so in 2012. This agility is possible only because we invested in a partnership combining the Clarins group, a single, powerful yet flexible, digital commerce platform, and the development and support expertise of eCommera."

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