Despite increasing adoption of mobile payments, research from WorldPay, carried out by Consensus, has revealed that shoppers aren't satisfied. In fact, 39 per cent of smartphone shoppers are frustrated by the length of the process when buying via their mobile, and 38 per cent were irritated by the amount of information that needed to be entered.

Other frustrations included websites not being mobile phone friendly (31 per cent), acceptance of preferred payment method (17 per cent), and no application being available for a retailer’s website (nine per cent).

Sixty three per cent of consumers rank eWallets – whereby their details are stored by a third party and retrieved when a purchase is made – as their ideal method of payment when it comes to shopping via their mobile phone. Both private eWallets provided by merchants and open public systems such as PayPal are the preferred choice above debit cards (48 per cent), credit cards (37 per cent), and payments through mobile phone networks (14 per cent).

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