Very.co.uk has become the first retailer in the UK to implement the Adobe Scene7 platform to deliver rich media video and images to mobile devices. As a result, users of its iPhone and iPad shopping app can zoom in to view intricate detail on main product images and alternate views, as well as watch full screen videos.

“The app is part of our multi-channel strategy to make all products and content available on any device and any browser,” says Neal Preece, e-commerce development director at the Shop Direct Group, owner of Very.co.uk. “We know that customers who watch product videos on our e-commerce sites tend to make a more considered purchase, and we wanted to replicate the same, detailed customer experience on the Very.co.uk mobile app. The Adobe Scene7 platform has been an invaluable resource for us in delivering rich experiences - whether it’s online shopping or using a mobile, our brand is accessible to consumers every way they like to shop.”

Shop Direct also plans to leverage Adobe Scene7 to launch two mobile-optimised e-commerce websites in 2011.

Share Story: