Usablenet has announced the release of Usablenet Mobile 2.0, pitched as the industry’s first HTML5 mobile platform. The platform supports all major mobile operating systems, including Apple i0S, Android, BlackBerry, Nokia and Windows.

Usablenet Mobile 2.0 is already used by clients such as Expedia, ShopNBC, and ASOS to enhance the user experience, engage mobile users and simplify purchasing and making reservations via mobile. Features include: dynamic scrolling promotions on the homepage and sub categories that help brands to target mobile users with new offers; expanding navigation, collapsible menus and pop-up windows that improve site navigation and streamline purchasing by maximising the small screen design; high resolution image galleries, which allow retailers and travel companies to display multiple, high quality images so that users can scroll, swipe and zoom in on a product or property image; advanced GPS functionality that customises the mobile site experience to the user’s location.

As the platform supports all mobile devices, it intelligently outputs both HTML5 UI and HTML4 to ensure that devices that do not support HTML5 will still receive the best possible user experience. “With the introduction of Usablenet Mobile 2.0, our platform can power advanced features and a rich, app-like experience that users are demanding in the mobile space,” says Nick Taylor, president at Usablenet. “By supporting all mobile devices, we help customers save valuable resources otherwise spent on developing multiple solutions for each mobile operating system on the market.”

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