The Hut Group have adopted OptiMine software across their entire retail portfolio after the success of their hair and beauty website, lookfantastic.com. As a result of the efficiencies OptiMine delivered, The Hut are planning to roll out their advertising optimisation solution across the company.

"We are extremely happy with the results at the The Hut," said Richard Jackson, Client Director for OptiMine Ltd. "OptiMine is an advanced pay per click bid optimisation software. The system not only creates daily forecasts for the performance of each search advert placement, it also automatically sets optimal bids and routinely yields improved returns of 25 percent or more for a company’s paid search campaigns."

Dan Morris, Head of Paid Search at The Hut Group says, “Our multi-site, multi-brand model sells a broad range of products across key FMCG categories ranging from Health & Beauty, Sports Nutrition, Gifting to Entertainment. Since launching in 2004, the Hut Group has seen rapid growth through development of own-brand sites and, more recently, targeted business acquisitions to now command leading market positions over multiple industries internationally."

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