Tealeaf has acquired Overstat, Inc, a company which specialises in cloud-based website usability analytics. The acquisition of Overstat's technology — including visual heatmaps and insightful form analytics — will extend Tealeaf's CEM offerings and power new products for companies doing business online and on mobile devices.

According to a study commissioned by Tealeaf and conducted by Econsultancy, US-based companies are losing as much as 23 per cent of their online revenue as a result of customer struggle.

And 78 per cent of those companies surveyed said they had limited or no understanding of why consumers abandoned transactions, while 81 per cent had no understanding of why people abandoned their site entirely.

"The acquisition of Overstat enables Tealeaf to extend our capabilities by adding even more context about the user experience, so that any company with an online presence can take action to optimise their sites and applications and drive significant business outcomes," says Rebecca Ward, chairman and CEO of Tealeaf. "We are excited to both broaden our value proposition and to extend that value to new markets and delivery models."

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