Spark Etail, a division of contact centre and fulfilment specialist, Spark Response, has announced its acquisition of online retailer, Spirit of Nature. Spark Etail was formed in March 2011 and now owns and operates Ethicalsuperstore.com and Natural Collection.

The company also provides e-commerce technology and marketing services to UK online retailers.

Spirit of Nature has been operating in the ethical sector for over a decade and is focused largely upon the baby and children’s market stocking a wide range of natural, organic, Fair Trade products such as eco friendly nappies and clothing alongside a range of general household items.

It has a portfolio of over 90,000 loyal customers, which when combined with that currently held by Spark Etail, will create a potential customer base of over half a million shoppers.

Noel Lambert, Managing Director, Spark Etail says: “Since the inception of Spark Etail earlier this year we have been actively looking for a tactical acquisition to sit alongside our current e-tailers. Spirit of Nature is an ideal fit for us."

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