Shoppers are increasingly channel agnostic, new research from SalesGossip shows. And they increasingly expect a level of integration between their online, mobile and in-store experiences.

SalesGossip is an app and online service that gives its members early access to fashion and beauty promotions, but despite this 66 per cent of its one million users proactively use the site to find in-store promotions. Additionally, 55 per cent of its members use at least two different types of devices to browse and shop. Elizabetta Camilleri, co-founder and CEO at SalesGossip comments: “There is only one category of shopper; you cannot split them into online shoppers and in-store shoppers anymore; everyone is on the new digital to physical spectrum. The rise of smartphones and e-commerce platforms has allowed shopper behaviour to evolve and now, we can clearly see our shoppers moving between digital and physical channels depending on what’s most convenient for them at any point in time.”

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